Course code: D-WNB - call 0845 071 2801
Overview
Course duration: 1 day.
Generating new business is essential in today's increasingly competitive commercial environment. This course develops a structured approach to selling to new clients and does away with random cold-calling.
Is it right for me?
This course is suitable for Anyone whose role involves researching, planning or presenting for new business from either new or existing clients.
What will I learn?
By the end of this intensive and practical course you will be able to:
- Identify and understand the key elements required in successfully identifying, planning for and winning profitable new business
- Develop key skills to ensure your sales pipeline is always full
- Work with other key departments to ensure every available resource is maximised to secure new business
What will it cover?
Where to Find New Business and its Importance
- Where do we think new business will come from and why?
- The importance of the sales pipeline
The Strategic Approach to New Business Acquisition
- Importance of building a plan
- How to identify and research new markets
- Conducting a feasibility study/assessing business potential
- Competitor analysis and creating a competitive advantage
- Analysing existing markets and cross selling potential
Refine your Approach and Keep New Clients
- Defining your product offer and key message
- Communication channels
- Delight your prospects
- Techniques for building and sustaining new business momentum