Course code: CSE-WIC - call 0845 071 2801
Overview
Course duration: 1 day.
Internal communication requires a specialist slant on writing copy and this practical course develops delegates' skills in delivering great copy for their company to communicate to it's staff.
Is it right for me?
Anyone who works in internal comms/deals with internal comms and who needs to write articles or promotional material. Suitable for non-journalists who need writing skills as part of their job or new journalists with limited experience.
What will I learn?
By the end of this practical course, you will be able to:
- Know how to write clearly and concisely with lots of tips and shortcuts
- Understand what makes an effective piece of internal communication
- Tailor copy to a target audience
- Analyse and review examples of internal communication
What will it cover?
Essentials of Internal Communications
- Basic grammar and key elements of punctuation
- What makes a good story
- How to get your message across
Structure and Target the Copy
- The importance of a good introduction: drawing the reader in
- Writing for your target audience
- Tips and advice on how to write clearly, concisely and effectively
- How to hold the reader's interest
- Ways to sign off
The Final Product
- How to ask the right questions: tips on interviewing
- How to write up an effective piece of internal communication
- Useful background/reference material