Course code: CSE-WBR - call 0845 071 2801
Overview
Course duration: 1 day.
The most basic tool of media relations in PR is the news release. But many PR people do not know how to put together and write a professional and effective release. This course puts that right. Extremely practical and effective.
Is it right for me?
Those with limited or no formal training in writing news releases, both in-house and in consultancy. This course is recommended as a first training session for newcomers
needing to write releases for the media.
What will I learn?
By the end of this practical course you will be able to:
Learn what makes copy good or bad
Understand how audiences respond to promotional copy
Use copy that gets the attention of the reader
Write persuasively, attractively and effectively
Structure copy for the greatest impact
Write for different formats, media and audiences
Improve your own writing through trying out new techniques in practical exercises
What will it cover?
What is News?
How Journalists Find Stories
The Role that the News Release Plays
- Principles of Release Writing
- Two approaches to better releases
- Critique of press release styles
- Who, what, when, where, why and how
- Structuring your release
- Tips to improve writing
- Punctuation, spelling and grammar
- Things to avoid in your release
- How to lay out your release
News Analysis and News Writing
- Examples from today's national newspapers
Practical Exercises
- Drafting a release from a brief
Evaluation
- Peer group review of draft releases