Course code: CSE-RPR - call 0845 071 2801
Overview
Course duration: 1 day.
Many public relations activities take place in the context of a tactical campaign with specific, often short-term, goals. This course shows how careful and structured planning helps make your campaign more effective at getting the desired results and better value for money.
Is it right for me?
Account executives, account managers and in-house professionals who wish to develop their tactical planning ability. It is aimed at those with established PR skills and experience who wish to enhance their ability to draw up and manage communications programmes.
What will I learn?
By the end of this practical course you will be able to:
Improve your planning in communication
- Ensure that the various elements of a campaign plan are linked and co-ordinated for the best results
- Apply the processes required to run and monitor a successful integrated public relations programme
What will it cover?
Planning Structure
- Analyse
- Target
- Action
- Check
Analyse the Situation
- Extending the brief
- Setting objectives and creating the big idea
Case study 1: Publics and Channels
Targeting the Campaign
Case study 2: Messages and Corporate/Marketing Constraints
Action
- Strategy, tactics and tools; including crisis management and publicity devices
Check
- Allocating budgets
- Monitoring progress
- Measuring results
- Including Gantt charts, critical path analysis and evaluation
Case study 3: Integrating all Elements of the Plan
Review and Reflect