Course code: CSE-RGE - call 0845 071 2801
Overview
Course duration: 1 day.
Every PR practitioner should know how to run a successful event - but it is not as easy as it might seem. This course is incredibly practical, giving you the knowledge, skills and insights that will help you create and run a great event.
Is it right for me?
In-house or consultancy PR staff who are going to organise product or service launches, media events, conferences or seminars, photocalls or hospitality events.
What will I learn?
By the end of this practical course you will be able to:
- Make your event into a resounding success by learning best practice and concentrating on detail
- Benefit from practical advice from an experienced professional and know what pitfalls to avoid
- Understand the importance of planning and preparation and get you the tools to organise memorable events
What will it cover?
Why Have an Event?
- Identifying the objectives for the event
Planning
- Who - Guest lists
- What - What will happen
- When - Timing
- Where - Venue, location
- How - Travel, access, etc...
Venues
- Finding
- Hiring:
-penalties and contracts
- Restrictions
- Access, parking
- Power and lighting
- Catering
Guests
Deciding a list:
- invites
- responses
- hospitality
- travel and accommodation
- the visitor/guest experience
The Happening
The point of the event:
- walk through
- the "get in" - build up
- risk assessment
- hand outs
- timing
Support Material
- Handling the press at an event where there are other guests/ public
Crisis
- What if anything goes wrong?
Staffing