PR for Administrators

Overview

Course duration: 1 day.

Not everyone in PR is a PRO, an executive, manager or director. There are many with indirect involvement, such as PAs, administrators and those in finance, technology or operational support. This course gives a overview of what PR is and does, with lots of examples to make it easier to understand.

Is it right for me?

Those working in administrative or support roles in PR consultancies or in-house teams who need to understand the fundamentals of PR. No prior experience necessary.

What will I learn?

By the end of this practical course you will be able to:

• Understand what makes PR different from other forms of organisational communication
• Develop skills in most of the basic PR techniques
• Understand the terms commonly used in PR and how to apply the theory of PR in practice

What will it cover?

An Overview of the PR Function

• The fundamentals of current PR practice, theory and techniques
• From third party endorsement to how consultancies work
• Explains media relations, corporate and marketing communications

The PR Communication Mix

• Integrated communication - what is it?
• Comparisons with marketing and advertising
• Communication and PR theory
• Who uses PR and why

Key PR Skills and the Wider PR Context

• The various skills of PR
• Media relations, news and PR writing
• PR methodologies and activities
• Introduction to PR planning and evaluation
• PR associations, education and training schemes

Training Method This course explores where, why and how PR is used in a number of different situations. Delegates work through the most effective methods of communicating and compare the use of PR to other methods of marketing communication. Plenty of opportunity to interact with other course members.