Introduction to Press Relations

Overview

Course duration: 1 day.

Good press relations can make or break a PR campaign and are at the heart of a successful consultant's armoury. This course shows you how to how to get the most out of the UK press and give your stories the best chance of being covered.

Is it right for me?

Those new to public relations of those moving from an administrative, parallel or support role to an executive position. This course is suitable for both in-house and consultancy staff.

What will I learn?

By the end of this practical course you will be able to:  

• Understand how the press operates
• Appreciate the key points associated with handling press interviews
• Organise press events
• Use the knowledge required to deal with journalists confidently and effectively
• Advise colleagues and clients on basic media handling skills

What will it cover?

The Press in Context  

• Press in the UK
• Power of the Media
• What journalists seek
• Dealing with journalists
• What makes news
• Media deadlines

Press Relations Techniques  

• Press releases
• VNRs
• Special features
• Press relations and the Internet
• Other hints and tips

Press Contact

• Day -to-day contact
• The press office
• Press events
• Press interviews

Training Method

The course covers the fundamentals of press relations through a series of practical exercises and role plays.