Course code: CSE-MNM - call 0845 071 2801
Overview
Course duration: 2 days.
Obtain an essential overview of the basic marketing tools and techniques to enhance your knowledge and confidence when taking part in the marketing decision-making processes.
Is it right for me?
Suitable for all non-marketers with a technical, sales, financial, creative or support background, from junior to senior level, who need to gain an awareness and understanding of the techniques, tools, process and terminology involved to take sound marketing decisions.
What will I learn?
By the end of this course, you will be able to:
- Learn the key marketing principles, tools and terminology
- Discover the importance of product positioning
- Understand how to communicate effectively with customers
- Raise confidence in dealing with marketing and communication issues
What will it cover?
Introduction to Marketing
- Understanding marketing: what is it and why it is so important
- Identifying the different marketing techniques and key marketing
principles
- Overview on new concepts such as e-marketing, benchmarking,
relationship marketing
- What is a brand and why is it so important
Know your Customers Better
- Segmenting markets
- Selecting target segments
- Creating the differential advantage
- Identifying customers' needs and profiles
- Developing competitor analysis
- Using market research and other tools
Understand the Marketing Mix
- Identifying and developing new products
- Selecting promotional activities
- Choosing the right price
- Maximising service and staff potential
- Understanding brands
Understand the Communication Mix
- Why is communication so important?
- The essentials communication tools:
public relations
advertising
sales promotion
direct marketing
sponsorship
How advertising works:
- Advertising terminology
- Essential advertising strategies