Course code: CSE-IPA - call 0845 071 2801
Overview
Course duration: 2 days.
The world of Westminster and wider Government can seem complex and closed to outsiders. This course enables delegates to understand the working of Public Affairs and how to shape policy to the advantage of their clients.
Is it right for me?
Anyone who needs the skills necessary to shape and influence the public policy environment in which their organisation or client operates.
What will I learn?
By the end of this course you will:
- Understand the institutions of UK government, areas of responsibility and legislative powers
- Know the legislative procedures of the UK and how to access and interpret information to track legislation
- Develop a strategic public affairs programme
- Identify the procedure and key players and how to apply effective tactics
What will it cover?
What is Public Affairs?
Definitions, development, background
Roles of Public Affairs
- What public affairs is used for
- What public affairs can achieve
- How public affairs fits into the communication mix
Styles of Public Affairs Programmes
- Reviews how programmes vary
Who Influences What?
- Government, the executive and politicians
- Politics of influence in government
Who does What?
- The UK government system and how to influence it
- Dealing with departments
- Parliament and the lobbying process
European Public Affairs in Brief
- European government structures and access for information and influence public affairs campaigns
- Stages of campaigns, campaign planning
- The media and political influence
- Measuring impact
Sources of Information and the Monitoring of Government